New York, NYC 2023 — Art Direction, Typography, Branding, logo
— Oscar Saylor
Gary Hustwit's most recent project, Chance Operations. The concept of "Chance Operations" refers to the tactic of including ambiguity or randomization in works of literature, music, or other kinds of scenarios. Dadaist artists from the early 20th century used chance techniques, most notably avant-garde musician John Cage. With this in mind, the branding's goal was to develop a logo with the look and feel that was a mix of a magazine, streaming channel, and streetwear brand.