New York, NYC

Art Direction, Typography, Branding, logo

Oscar Saylor
No Plan Studio

During the pandemic, social media became a platform to express the spectrum of feelings we collectively experienced. Since that act of expression was also fashionable, I created a logotype that captured those emotions in a wearable way. Feelings are fashion, now more than ever. I created this logo typeface to express the feelings we carry inside and the ones we wear on our sleeves. The logotype was then used for letterpress printing, garments, and stickers.