Google Chrome
McLraen F1 Livery
London
2025
Design Direction
Branding
Guidelines
Digital
Social Media
Creative execution and brand governance for the high-profile "Legacy at Speed" partnership with McLaren F1 for the 2025 British Grand Prix. He oversaw the development of rigorous brand guidelines and the strategic placement of the Chrome logo across the MCL39 livery, including high-visibility areas like the car's nose, front wing, and rear. Beyond the vehicle, he directed the environmental branding for the team garage and the fan activation at Trafalgar Square to ensure a cohesive visual identity. This project successfully integrated a "throwback" aesthetic to celebrate McLaren's racing heritage while reinforcing Google Chrome’s global identity in elite motorsport.