Save The USPS
New York, NYC 2020 — Art Direction, Typography, Typography, Accessory Designs.
— Oscar Saylor
During the COVID-19 in 2020, the Save the USPS movement rose to prominence. This gave rise to the idea of designing a logotype to raise awareness. I wanted to make something instantly identifiable and incorporate the "standing" eagle from the Postal Service's official seal, issued in 1970. When I was able to seal the name inside a mail stamp, the whole concept came complete. Finally, I created a pin in the form of a stamp. This identity was intended to be consistent across all marketing channels, including print, digital, and social. At the time, the design worked well on social media, which helped it become more well-known.