Unlocking Romance Camila Cabello by Verizon
Los Anegles, CA.

Wayfinding, Environmnetal Graphics, UX UI, 3D, Print, Digital, and Experience.

Ric Edwards
Stephen Bashore

Verizon Media organized an immersive experience called "Unlocking Romance," which consisted of a pop-up shop and interactive installations to engage fans with Camila Cabello's new album. The pop-up shop showcased exclusive merchandise and offered a multi-sensory experience related to the album's themes. VerizonUp members had the opportunity to participate in a live-streamed Q&A session with Camila and had a chance to meet her in person. Additionally, lucky members were surprised with tickets to Camila Cabello's performance at iHeartRadio's Jingle Ball and a meet & greet with the artist. An ice cream truck with customized elements from Camila's album was also part of the pop-up experience, attracting attention and encouraging social media sharing. Finally, an interactive installation inspired by Camila's song lyrics was set up at iHeartRadio's Jingle Ball event, where additional surprises awaited VerizonUp members.