Verizon Unlimited

Sr. CD-D:
Derek Love

Sara Cykiert
Melissa Yu
Sung Moon
Verizon put an end to the one-size-fits-all family plan when they launched their first Mix and Match Unlimited campaign. Using wordplay with the main attract headline allowed for versatile treatment on each platform. We scaled the campaign across Verizon's retail channel affecting over 100 print and digital touch-points.