Verizon 5G at
Super Bowl LIII
Atlanta, GA.
2019
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Wayfinding, Environmnetal Graphics, 3D, Print, Digital, and Experience.
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Ric Edwards
Michael Russo
Adam Hayes
Andreas Karales
Melissa Yu
Oscar Martinez
One of Verizon's first sponsored events was Super Bowl LIII, where they debuted their 5G network. With real-time interactive games and virtual reality, The Experience Lab gives spectators a glimpse into the future of sports. While preserving the pavilion's elegant design and achieving the requisite 60/40 relational presence for both businesses, I added the external branding for Verizon and the NFL. The pavilion's angles were aligned with the Verizon checkmark logo's 25-degree angle, resulting in a structurally unified whole.
