Verizon 5G at
Super Bowl LIII
Atlanta, GA.

Wayfinding, Environmnetal Graphics, 3D, Print, Digital, and Experience.

Ric Edwards
Michael Russo
Adam Hayes
Andreas Karales
Melissa Yu
Oscar Martinez

One of Verizon's first sponsored events was Super Bowl LIII, where they debuted their 5G network. With real-time interactive games and virtual reality, The Experience Lab gives spectators a glimpse into the future of sports. While preserving the pavilion's elegant design and achieving the requisite 60/40 relational presence for both businesses, I added the external branding for Verizon and the NFL. The pavilion's angles were aligned with the Verizon checkmark logo's 25-degree angle, resulting in a structurally unified whole.