Verizon 5G at
Super Bowl LIII Atlanta, GA. 2019
— Wayfinding, Environmnetal Graphics, 3D, Print, Digital, and Experience.
— Ric Edwards Michael Russo Adam Hayes
Melissa Yu Oscar Martinez
One of Verizon's first sponsored events was Super Bowl LIII, where they debuted their 5G network. With real-time interactive games and virtual reality, The Experience Lab gives spectators a glimpse into the future of sports. While preserving the pavilion's elegant design and achieving the requisite 60/40 relational presence for both businesses, I added the external branding for Verizon and the NFL. The pavilion's angles were aligned with the Verizon checkmark logo's 25-degree angle, resulting in a structurally unified whole.