https://oscarsaylor.com www.oscarsaylor.com Wed, 25 Feb 2026 17:09:17 +0000 https://oscarsaylor.com en https://oscarsaylor.com/All-Work Sun, 27 Dec 2020 21:05:43 +0000 www.oscarsaylor.com https://oscarsaylor.com/All-Work https://oscarsaylor.com/Google-Chrome-McLaren-F1-Chrome-on-Chrome Wed, 25 Feb 2026 17:09:17 +0000 www.oscarsaylor.com https://oscarsaylor.com/Google-Chrome-McLaren-F1-Chrome-on-Chrome <img width="3840" height="1297" width_o="3840" height_o="1297" data-src="https://freight.cargo.site/t/original/i/83c1ea79f1cb17bcf93a4f860f660ea2fd16693111882c0dfef4d238692af60f/imgi_12_british-gp-livery-google-chrome-2025-press-release-hero-desktop.jpg" data-mid="247905934" border="0" src="https://freight.cargo.site/w/1000/i/83c1ea79f1cb17bcf93a4f860f660ea2fd16693111882c0dfef4d238692af60f/imgi_12_british-gp-livery-google-chrome-2025-press-release-hero-desktop.jpg" /> Google ChromeMcLraen F1 LiveryLondon2025 Design DirectionBrandingGuidelinesDigital Social Media Creative execution and brand governance for the high-profile "Legacy at Speed" partnership with McLaren F1 for the 2025 British Grand Prix. He oversaw the development of rigorous brand guidelines and the strategic placement of the Chrome logo across the MCL39 livery, including high-visibility areas like the car's nose, front wing, and rear. Beyond the vehicle, he directed the environmental branding for the team garage and the fan activation at Trafalgar Square to ensure a cohesive visual identity. This project successfully integrated a "throwback" aesthetic to celebrate McLaren's racing heritage while reinforcing Google Chrome’s global identity in elite motorsport. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/c61fc7145f934ab8519b0bd17dec18cb119967611df414a2e98a72cc4d7cecf4/imgi_411_Chrome-heritage-shot.jpg" data-mid="247905951" border="0" src="https://freight.cargo.site/w/1000/i/c61fc7145f934ab8519b0bd17dec18cb119967611df414a2e98a72cc4d7cecf4/imgi_411_Chrome-heritage-shot.jpg" /> <img width="4080" height="3072" width_o="4080" height_o="3072" data-src="https://freight.cargo.site/t/original/i/28a7935b85858a11d2528bd18690d068d449bfdc74652436a7e0c0d26739052c/PXL_20250701_164532715.jpg" data-mid="247906143" border="0" src="https://freight.cargo.site/w/1000/i/28a7935b85858a11d2528bd18690d068d449bfdc74652436a7e0c0d26739052c/PXL_20250701_164532715.jpg" /> <img width="2736" height="3648" width_o="2736" height_o="3648" data-src="https://freight.cargo.site/t/original/i/3b2dd8fb6819af16648a9b270bcd171c716b38a45164e9da7ed5037fa9bcb0fe/PXL_20250702_071955891.jpg" data-mid="247906126" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3b2dd8fb6819af16648a9b270bcd171c716b38a45164e9da7ed5037fa9bcb0fe/PXL_20250702_071955891.jpg" /> <img width="3948" height="2972" width_o="3948" height_o="2972" data-src="https://freight.cargo.site/t/original/i/41c1a87801e6372483f00f5ae9a0af6485606001c5593311db153b5e3ed69f4a/PXL_20250702_1352061243.jpg" data-mid="247906128" border="0" src="https://freight.cargo.site/w/1000/i/41c1a87801e6372483f00f5ae9a0af6485606001c5593311db153b5e3ed69f4a/PXL_20250702_1352061243.jpg" /> https://oscarsaylor.com/Google-Chrome-Behind-the-Browser Wed, 25 Feb 2026 07:15:47 +0000 www.oscarsaylor.com https://oscarsaylor.com/Google-Chrome-Behind-the-Browser <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/758685214b0ec57b4b5088948b675895d3030c9c805fbd482d0f89e43bbd8e34/Email_1920x1080_v4.jpg" data-mid="247906174" border="0" src="https://freight.cargo.site/w/1000/i/758685214b0ec57b4b5088948b675895d3030c9c805fbd482d0f89e43bbd8e34/Email_1920x1080_v4.jpg" /> Google Chrome Behind the Browser Worldwide 2025 Design Direction Guidelines BrandingDigital&nbsp; World Wide Social&nbsp; Banner Ads Led the visual branding for Behind the Browser, a global initiative marking Google Chrome’s most significant evolution to date. As Gemini was integrated directly into the browser, my work focused on visualizing a "proactive" user experience—moving beyond a static browser to an AI-first tool. This branding supported the launch of 10 major AI features, including agentic browsing and advanced security updates. <img width="2276" height="377" width_o="2276" height_o="377" data-src="https://freight.cargo.site/t/original/i/3eb14033ad10aa801fe7008dd551788b1da981b0789c9d59adcd717c296e6140/channels4_banner.jpg" data-mid="247906381" border="0" src="https://freight.cargo.site/w/1000/i/3eb14033ad10aa801fe7008dd551788b1da981b0789c9d59adcd717c296e6140/channels4_banner.jpg" /> Karen X. Cheng&nbsp;@karenxcheng Ian Bellinger&nbsp;@Tussalty <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/43d0aeae41ebb014213871daca16708383a26304fda21183c7c8ad56d692b3e2/Shield.gif" data-mid="247906269" border="0" src="https://freight.cargo.site/w/960/i/43d0aeae41ebb014213871daca16708383a26304fda21183c7c8ad56d692b3e2/Shield.gif" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/40bba5bd7e55d0bc8798d04de1b122a24b4aed544fd915059219345031c118ff/image12.gif" data-mid="247906271" border="0" src="https://freight.cargo.site/w/1000/i/40bba5bd7e55d0bc8798d04de1b122a24b4aed544fd915059219345031c118ff/image12.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90fb33c44f114a04c88576ebc35aeafc16a093580b9252b7181784ace90835dc/GTM_LaunchGif_16_9_V4-1.gif" data-mid="247906282" border="0" src="https://freight.cargo.site/w/1000/i/90fb33c44f114a04c88576ebc35aeafc16a093580b9252b7181784ace90835dc/GTM_LaunchGif_16_9_V4-1.gif" /> https://oscarsaylor.com/Bloomberg-House Wed, 25 Feb 2026 06:16:40 +0000 www.oscarsaylor.com https://oscarsaylor.com/Bloomberg-House <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/a821dc49aff17d92780711405ad9c10010e4ef43913150b02476ca4e25f5d6cc/Weds-Breakfast-at-Bloomberg-025.jpg" data-mid="245302472" border="0" src="https://freight.cargo.site/w/1000/i/a821dc49aff17d92780711405ad9c10010e4ef43913150b02476ca4e25f5d6cc/Weds-Breakfast-at-Bloomberg-025.jpg" /> Bloomberg House Davos, Switzerland2024 Art Direction&nbsp; BrandingEnvironmental Out of HomePrint Social Media Branding for Bloomberg House at Davos 2024. A premium hospitality and thought-leadership hub designed as the ultimate 'home base' for global leaders. I developed the visual identity for this multi-day activation, blending high-level editorial programming with an elevated guest experience—from morning sessions to evening networking." <img width="4000" height="2699" width_o="4000" height_o="2699" data-src="https://freight.cargo.site/t/original/i/6741c2ce1f6e2e97c744a996858a709cb0474864a3aa8bd5b90dd6bfe9949a1a/weds-green-party-014_53472489159_o.jpg" data-mid="245302483" border="0" src="https://freight.cargo.site/w/1000/i/6741c2ce1f6e2e97c744a996858a709cb0474864a3aa8bd5b90dd6bfe9949a1a/weds-green-party-014_53472489159_o.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/dd6b2bc82b764a5f74a9f18b64e404921feef78658fae31a88e9521961752d17/weds-green-party-001_53472600375_o.jpg" data-mid="245302480" border="0" src="https://freight.cargo.site/w/1000/i/dd6b2bc82b764a5f74a9f18b64e404921feef78658fae31a88e9521961752d17/weds-green-party-001_53472600375_o.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/4aab8e74deaa96a5bc2d998e3b5fc7584ddf1e82a4902139becc2633e2deddb7/weds-green-party-017_53472600570_o.jpg" data-mid="245302484" border="0" src="https://freight.cargo.site/w/1000/i/4aab8e74deaa96a5bc2d998e3b5fc7584ddf1e82a4902139becc2633e2deddb7/weds-green-party-017_53472600570_o.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/3b29c5ad7c0369e5d30a9c9a27f83350b80e872b0000cd7d1bd7e7eadf87b244/Thurs-Breakfast-007.jpg" data-mid="245302476" border="0" src="https://freight.cargo.site/w/1000/i/3b29c5ad7c0369e5d30a9c9a27f83350b80e872b0000cd7d1bd7e7eadf87b244/Thurs-Breakfast-007.jpg" /> <img width="4000" height="2668" width_o="4000" height_o="2668" data-src="https://freight.cargo.site/t/original/i/6a42c5f2e49de6a188a5f20b8416f123760cdbe9e971f94af01e2371867e34c4/weds-green-party-061_53472184636_o.jpg" data-mid="245302487" border="0" src="https://freight.cargo.site/w/1000/i/6a42c5f2e49de6a188a5f20b8416f123760cdbe9e971f94af01e2371867e34c4/weds-green-party-061_53472184636_o.jpg" /> https://oscarsaylor.com/Bloomberg-Green-Festival Wed, 25 Feb 2026 04:58:55 +0000 www.oscarsaylor.com https://oscarsaylor.com/Bloomberg-Green-Festival <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2a350d0e5918a6ebedba0b0ba1da32c66d78bdd410f46e0b84fdc1bf2c2d9f2f/08_Green-Fest_6.gif" data-mid="245302212" border="0" src="https://freight.cargo.site/w/1000/i/2a350d0e5918a6ebedba0b0ba1da32c66d78bdd410f46e0b84fdc1bf2c2d9f2f/08_Green-Fest_6.gif" /> Bloomberg Green Festival Seattle, WA2024 Art Direction BrandingEnvironmental Out of HomePrint Social Media The Bloomberg Green Festival is an annual event that brings together global leaders, innovators, and experts to discuss solutions and advancements in sustainability and climate action. It features discussions, panels, and presentations focused on key environmental issues and initiatives shaping the future of our planet. <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8431bc279b0d49a10b45276fc715ebda4914a74a61edf59fca4dd3fc7bad1fd0/01_Green-Fest_8.jpeg" data-mid="245302241" border="0" src="https://freight.cargo.site/w/1000/i/8431bc279b0d49a10b45276fc715ebda4914a74a61edf59fca4dd3fc7bad1fd0/01_Green-Fest_8.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/38eeb7953c316dd36a69001e7181b325fbc82f6979611ea734fb8ea9335c35fd/04_Green-Fest_4.gif" data-mid="245302211" border="0" src="https://freight.cargo.site/w/1000/i/38eeb7953c316dd36a69001e7181b325fbc82f6979611ea734fb8ea9335c35fd/04_Green-Fest_4.gif" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/79446cc4d0115640ed588cad441eb2b6ef528a50040f671b43d77070397f0952/10_Green-Fest_2.jpeg" data-mid="245302251" border="0" src="https://freight.cargo.site/w/1000/i/79446cc4d0115640ed588cad441eb2b6ef528a50040f671b43d77070397f0952/10_Green-Fest_2.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/36e4983b8b9e3a4fecc31e84d820406c56a9d5e64f3a5d08bd3453a8110b1c65/07_Green-Fest_13.jpeg" data-mid="245302248" border="0" src="https://freight.cargo.site/w/1000/i/36e4983b8b9e3a4fecc31e84d820406c56a9d5e64f3a5d08bd3453a8110b1c65/07_Green-Fest_13.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0c55fba536abbcc9a26d611b91675c19bd42df2418c8d673a5cc40cf298c86b6/12_Green-Fest_11.jpeg" data-mid="245302254" border="0" src="https://freight.cargo.site/w/1000/i/0c55fba536abbcc9a26d611b91675c19bd42df2418c8d673a5cc40cf298c86b6/12_Green-Fest_11.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/92ebfe5ed3fe40c3583765cfdc3036e371ac7113e2dab0cdbcaa7008f5405e6c/09_Green-Fest_12.jpeg" data-mid="245302250" border="0" src="https://freight.cargo.site/w/1000/i/92ebfe5ed3fe40c3583765cfdc3036e371ac7113e2dab0cdbcaa7008f5405e6c/09_Green-Fest_12.jpeg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/abc49f67b146ae035db6c59a597760805579e8da9cac8f5fd11f7155845247d9/53850953140_6d9b945382_k.jpg" data-mid="248016945" border="0" src="https://freight.cargo.site/w/1000/i/abc49f67b146ae035db6c59a597760805579e8da9cac8f5fd11f7155845247d9/53850953140_6d9b945382_k.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3c2abb6a26d2f80ff856e7edb0b7e06403d260b40c3f708507014f85adbf3b53/13_Green-Fest_7.jpeg" data-mid="245302255" border="0" src="https://freight.cargo.site/w/1000/i/3c2abb6a26d2f80ff856e7edb0b7e06403d260b40c3f708507014f85adbf3b53/13_Green-Fest_7.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/76f4b7cb7737e9920a6790ececbf7104729a1aa402d3d95dfd982ce48e9ffcad/14_Green-Fest_6.jpeg" data-mid="245302256" border="0" src="https://freight.cargo.site/w/1000/i/76f4b7cb7737e9920a6790ececbf7104729a1aa402d3d95dfd982ce48e9ffcad/14_Green-Fest_6.jpeg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/96c5d0a399b6da6ba97a3774ea70c11dfce6e5cf73a354acd1c448c2bd1d9cd0/06_Green-Fest_5.jpeg" data-mid="245302247" border="0" src="https://freight.cargo.site/w/1000/i/96c5d0a399b6da6ba97a3774ea70c11dfce6e5cf73a354acd1c448c2bd1d9cd0/06_Green-Fest_5.jpeg" /> https://oscarsaylor.com/Bloomberg-New-Economy-Forum Fri, 06 Feb 2026 01:26:50 +0000 www.oscarsaylor.com https://oscarsaylor.com/Bloomberg-New-Economy-Forum <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3314e2621adccc5d7eec8577d18b20cf6df26c37768ab6c28635f19c34705617/New-Economy-Forum-1.jpg" data-mid="245248187" border="0" src="https://freight.cargo.site/w/1000/i/3314e2621adccc5d7eec8577d18b20cf6df26c37768ab6c28635f19c34705617/New-Economy-Forum-1.jpg" /> Bloomberg New Economy Forum Singapore 2023-2024 Art Direction BrandingEnvironmental Out of HomePrint Social Media Bloomberg New Economy Forum is a global yearly event series bringing together business and government leaders to speed up economic change. Creative materials cover everything from pre-event promotions to on-site branding and premium delegate materials. <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/49384104e98e0d866e5898acaa9800f77c9cf86b359d7ea99ceadbd50fd87e18/New-Economy-Forum-9.jpg" data-mid="245301726" border="0" src="https://freight.cargo.site/w/1000/i/49384104e98e0d866e5898acaa9800f77c9cf86b359d7ea99ceadbd50fd87e18/New-Economy-Forum-9.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7cc53018e92e0e952798968d2847170342757cae9d593d7cc9c89ec0ff31c01b/New-Economy-Forum-13.jpg" data-mid="245248191" border="0" src="https://freight.cargo.site/w/1000/i/7cc53018e92e0e952798968d2847170342757cae9d593d7cc9c89ec0ff31c01b/New-Economy-Forum-13.jpg" /> <img width="2500" height="1204" width_o="2500" height_o="1204" data-src="https://freight.cargo.site/t/original/i/c05294087bdbe001bbc5c2fee49e689204c3884d29ef0e7c636c2b7d6347d497/New-Economy-Forum-6.jpg" data-mid="245248189" border="0" src="https://freight.cargo.site/w/1000/i/c05294087bdbe001bbc5c2fee49e689204c3884d29ef0e7c636c2b7d6347d497/New-Economy-Forum-6.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/20332c57c0f045372d2c95dea4d967178813605dc81ceeb858c002ba0a54f936/New-Economy-Forum-12.jpg" data-mid="245301728" border="0" src="https://freight.cargo.site/w/1000/i/20332c57c0f045372d2c95dea4d967178813605dc81ceeb858c002ba0a54f936/New-Economy-Forum-12.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/50b20d7092cf285783e28cdf5dcfdd4105816563f391ca3d3d19770d4b34ec28/New-Economy-Forum-8.jpg" data-mid="245301725" border="0" src="https://freight.cargo.site/w/1000/i/50b20d7092cf285783e28cdf5dcfdd4105816563f391ca3d3d19770d4b34ec28/New-Economy-Forum-8.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7a1d0de00da238c5125015e64054baa7382603d7a4ba9bdb00273dd9122eda73/Frame-8.jpg" data-mid="245248184" border="0" src="https://freight.cargo.site/w/1000/i/7a1d0de00da238c5125015e64054baa7382603d7a4ba9bdb00273dd9122eda73/Frame-8.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/726a67831ace376a5e688d1136e086fe638d4a83b39507f60a1b02b9f0199611/Frame-9.jpg" data-mid="245248185" border="0" src="https://freight.cargo.site/w/1000/i/726a67831ace376a5e688d1136e086fe638d4a83b39507f60a1b02b9f0199611/Frame-9.jpg" /> <img width="2500" height="1200" width_o="2500" height_o="1200" data-src="https://freight.cargo.site/t/original/i/857554785379f5e5fb07219e5f806330f0ca0ae93e2baf6cc3c23bd7316d49f0/New-Economy-Forum-4.jpg" data-mid="245248188" border="0" src="https://freight.cargo.site/w/1000/i/857554785379f5e5fb07219e5f806330f0ca0ae93e2baf6cc3c23bd7316d49f0/New-Economy-Forum-4.jpg" /> https://oscarsaylor.com/Chance-Operations Sun, 16 Apr 2023 02:38:06 +0000 www.oscarsaylor.com https://oscarsaylor.com/Chance-Operations <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/14bb97ba1938d9d2cb9b1809f2a18b8fb3c659487143d0c1328d964b1974eb54/Chance_Ops_1.png" data-mid="175507929" border="0" src="https://freight.cargo.site/w/1000/i/14bb97ba1938d9d2cb9b1809f2a18b8fb3c659487143d0c1328d964b1974eb54/Chance_Ops_1.png" /> Chance Operations New York, NYC2023 Art Direction Typography BrandingLogo Gary Hustwit's most recent project, Chance Operations. The concept of "Chance Operations" refers to the tactic of including ambiguity or randomization in works of literature, music, or other kinds of scenarios. Dadaist artists from the early 20th century used chance techniques, most notably avant-garde musician John Cage. With this in mind, the branding's goal was to develop a logo with the look and feel that was a mix of a magazine, streaming channel, and streetwear brand. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2006b548183e148d759c9e344145f907cb28b22d72f9b95160ed720939cde42c/Chance_Ops_3.png" data-mid="175507931" border="0" src="https://freight.cargo.site/w/1000/i/2006b548183e148d759c9e344145f907cb28b22d72f9b95160ed720939cde42c/Chance_Ops_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c28cad30a8162247cc7367bc4b1ed6c77907fc480ab9984b52eb53c7f75360a8/Chance_Ops_2.png" data-mid="175507930" border="0" src="https://freight.cargo.site/w/1000/i/c28cad30a8162247cc7367bc4b1ed6c77907fc480ab9984b52eb53c7f75360a8/Chance_Ops_2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4df0894f34a2c761a86e4066b4a81f96dbcf5155e5630f621da3a4b2942f1c4f/Chance_ops_4.png" data-mid="175507932" border="0" src="https://freight.cargo.site/w/1000/i/4df0894f34a2c761a86e4066b4a81f96dbcf5155e5630f621da3a4b2942f1c4f/Chance_ops_4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75fc0fce7a8912725f462156233824b4570e6007b98b8f55ddb1366d8ed11088/Chance_ops_5.png" data-mid="175507933" border="0" src="https://freight.cargo.site/w/1000/i/75fc0fce7a8912725f462156233824b4570e6007b98b8f55ddb1366d8ed11088/Chance_ops_5.png" /> https://oscarsaylor.com/ASEO-Romano Sat, 15 Apr 2023 21:31:38 +0000 www.oscarsaylor.com https://oscarsaylor.com/ASEO-Romano <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/817326b093709ffe91ebb478a9bf3317efe766c94f162338f6922c7678d06faf/Aseo_1.png" data-mid="175496440" border="0" src="https://freight.cargo.site/w/1000/i/817326b093709ffe91ebb478a9bf3317efe766c94f162338f6922c7678d06faf/Aseo_1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5703ec9c492201953dbeaed0e9df8b48082d6d171c117b7924c5757c0b8c1e86/Aseo_2.png" data-mid="175496441" border="0" src="https://freight.cargo.site/w/1000/i/5703ec9c492201953dbeaed0e9df8b48082d6d171c117b7924c5757c0b8c1e86/Aseo_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bde77ed17f15f5a96b8ddfed109807de7cb5e9c020198cf85f5120e2ad38f34/Oscar_Saylor_Aseo-3.png" data-mid="177295096" border="0" src="https://freight.cargo.site/w/1000/i/2bde77ed17f15f5a96b8ddfed109807de7cb5e9c020198cf85f5120e2ad38f34/Oscar_Saylor_Aseo-3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3a64b66a7f41b0fc1e30530af9a4263215b78e0ff69e88228fa8c275d2e62a4/Oscar_Saylor_Aseo-9.png" data-mid="177295102" border="0" src="https://freight.cargo.site/w/1000/i/a3a64b66a7f41b0fc1e30530af9a4263215b78e0ff69e88228fa8c275d2e62a4/Oscar_Saylor_Aseo-9.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45877c7089729fe54b2253c48ac9bc9178a246247c27cac04c12784efff476a5/Oscar_Saylor_Aseo-8.png" data-mid="177295101" border="0" src="https://freight.cargo.site/w/1000/i/45877c7089729fe54b2253c48ac9bc9178a246247c27cac04c12784efff476a5/Oscar_Saylor_Aseo-8.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2610e094b0ff87099eba600581b2fc9fc19e85121578ec5ee924bbc224cb401/Oscar_Saylor_Aseo-7.png" data-mid="177295100" border="0" src="https://freight.cargo.site/w/1000/i/d2610e094b0ff87099eba600581b2fc9fc19e85121578ec5ee924bbc224cb401/Oscar_Saylor_Aseo-7.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca0a3dc84593314a03f203e69a67440f3bd0e6a10ec2b2ee96b74a0ac278634c/Oscar_Saylor_Aseo-6.png" data-mid="177295099" border="0" src="https://freight.cargo.site/w/1000/i/ca0a3dc84593314a03f203e69a67440f3bd0e6a10ec2b2ee96b74a0ac278634c/Oscar_Saylor_Aseo-6.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/212068447a653d5bd34254cb433e077a71050ed57c446a8613f1d2cd11f061ef/Oscar_Saylor_Aseo-5.png" data-mid="177295098" border="0" src="https://freight.cargo.site/w/1000/i/212068447a653d5bd34254cb433e077a71050ed57c446a8613f1d2cd11f061ef/Oscar_Saylor_Aseo-5.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3b72f262cc8dab786f1aaf31d700b1f3c78c92d679aa9b8752b1c31dc08a378c/Oscar_Saylor_Aseo-4.png" data-mid="177295097" border="0" src="https://freight.cargo.site/w/1000/i/3b72f262cc8dab786f1aaf31d700b1f3c78c92d679aa9b8752b1c31dc08a378c/Oscar_Saylor_Aseo-4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/714121dc76269222cefc196c8805e0222e796274cbfba5ac3fe318f00673eafc/Oscar_Saylor_Aseo-10.png" data-mid="177295103" border="0" src="https://freight.cargo.site/w/1000/i/714121dc76269222cefc196c8805e0222e796274cbfba5ac3fe318f00673eafc/Oscar_Saylor_Aseo-10.png" /> Prev Next Aseo Romano New York, NYC2023—Art Direction, Type Design—Oscar Saylor Aseo Romano was created during a ten-week workshop taught at&nbsp;Type Electives by Juan Villanueva and&nbsp;Fabiola Mejía. Aseo is a typeface that combines elegance and diagonal angles, drawing inspiration from the traits of Cooper, Windsor, and Souvenir. I set out to create a serif typeface with precise letter spacing that would be used for print headlines, album covers, and fashion. View past Display Typefaces.&nbsp; https://oscarsaylor.com/We-Love-NYC Sat, 15 Apr 2023 20:55:58 +0000 www.oscarsaylor.com https://oscarsaylor.com/We-Love-NYC <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c4d21293deaa4db4ac8300a13dabaa5da0fd402ccba54c145b53c2cf8305f862/8.png" data-mid="175493671" border="0" src="https://freight.cargo.site/w/1000/i/c4d21293deaa4db4ac8300a13dabaa5da0fd402ccba54c145b53c2cf8305f862/8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4be1e9d824e1ea75434c37e30e85955f466cda742e94c3f26b0d321e6741088c/1.png" data-mid="175493888" border="0" src="https://freight.cargo.site/w/1000/i/4be1e9d824e1ea75434c37e30e85955f466cda742e94c3f26b0d321e6741088c/1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/82c0b7e0e02379aef2a5f41474dd92fafd238459a463ff049239e65a16ff3acd/2.png" data-mid="175493666" border="0" src="https://freight.cargo.site/w/1000/i/82c0b7e0e02379aef2a5f41474dd92fafd238459a463ff049239e65a16ff3acd/2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f9479929748eae1cefc5687073b37b7e0c52c3bab52f3b8fab41dad100d43bd6/3.png" data-mid="175493667" border="0" src="https://freight.cargo.site/w/1000/i/f9479929748eae1cefc5687073b37b7e0c52c3bab52f3b8fab41dad100d43bd6/3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13a5db787a8505192c9e944c17448c010adbb9ad59acd497c20d4348f37dfa87/4.png" data-mid="175493668" border="0" src="https://freight.cargo.site/w/1000/i/13a5db787a8505192c9e944c17448c010adbb9ad59acd497c20d4348f37dfa87/4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b36656a309ce748df780b0aa659a3a76d135556fd3702c269083edecd16dc69/7.png" data-mid="175493670" border="0" src="https://freight.cargo.site/w/1000/i/4b36656a309ce748df780b0aa659a3a76d135556fd3702c269083edecd16dc69/7.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19da5260ec87b3637d2b3ecbeffffb6d6a12f4dadafbd76fc1157c4b66188183/5.png" data-mid="175493669" border="0" src="https://freight.cargo.site/w/1000/i/19da5260ec87b3637d2b3ecbeffffb6d6a12f4dadafbd76fc1157c4b66188183/5.png" /> Prev Next We Love NYC Logo Proposal New York, NYC2023—Art Direction, Print, Animation,&nbsp; Digital, Branding, Photography, and Social —Oscar Saylor When a few people suggested, I provided my design brand approach for the "We Love NYC" logo. My proposal was influenced by Milton Glaser's work and typefaces associated with New York City. I wanted to build a recognizable logo as Milton Glaser's original I Love New York Logo from 1976. https://oscarsaylor.com/NYTimes-Food-Festival Mon, 10 Apr 2023 20:22:46 +0000 www.oscarsaylor.com https://oscarsaylor.com/NYTimes-Food-Festival <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b6a7cdc28107fe68f5b5859c38eb28faaf5c02d1aa3bf503a720eb9135240b37/NYT_Food-Festival_4.png" data-mid="185264885" border="0" src="https://freight.cargo.site/w/1000/i/b6a7cdc28107fe68f5b5859c38eb28faaf5c02d1aa3bf503a720eb9135240b37/NYT_Food-Festival_4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c80f204babcecd8d230ee0ef732eedbe5f9d8077d4ccfe0a945f5cdce6169f1/NYT_Food-Festival_6.png.png" data-mid="185264887" border="0" src="https://freight.cargo.site/w/1000/i/5c80f204babcecd8d230ee0ef732eedbe5f9d8077d4ccfe0a945f5cdce6169f1/NYT_Food-Festival_6.png.png" /> <img width="2800" height="1568" width_o="2800" height_o="1568" data-src="https://freight.cargo.site/t/original/i/d90797cd1aed464f2267d7716a47f47ad576138dfc3476ed232831916e6f661a/NYT_Food-Festival_8.jpg" data-mid="185264889" border="0" src="https://freight.cargo.site/w/1000/i/d90797cd1aed464f2267d7716a47f47ad576138dfc3476ed232831916e6f661a/NYT_Food-Festival_8.jpg" /> <img width="748" height="1080" width_o="748" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b85ae53a46931e9bff17014fc2b116777bcb79dc1cf5fd96850fc49428423dc/NYT_Food-Festival_2.png" data-mid="185264883" border="0" src="https://freight.cargo.site/w/748/i/1b85ae53a46931e9bff17014fc2b116777bcb79dc1cf5fd96850fc49428423dc/NYT_Food-Festival_2.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/85bb17e2f59db58fc9becdf965faafe3b3b2317588fcb10b6af6c416fde38982/NYT_Food-Festival_5.png" data-mid="185264886" border="0" 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data-src="https://freight.cargo.site/t/original/i/7e150836bbc530af55b7933165834c73a579a3738785ec42fe5aa7052f5f6e50/NYT_Food-Festival_3.png" data-mid="185264884" border="0" src="https://freight.cargo.site/w/1000/i/7e150836bbc530af55b7933165834c73a579a3738785ec42fe5aa7052f5f6e50/NYT_Food-Festival_3.png" /> <img width="970" height="550" width_o="970" height_o="550" data-src="https://freight.cargo.site/t/original/i/5491064d3a39a1ffd5a8eb3d12c747d3cf0e98e18a4d204f5428a674864e0f99/2022FF_INTERNAL_NL_970x550_Animated.gif" data-mid="174886655" border="0" src="https://freight.cargo.site/w/970/i/5491064d3a39a1ffd5a8eb3d12c747d3cf0e98e18a4d204f5428a674864e0f99/2022FF_INTERNAL_NL_970x550_Animated.gif" /> <img width="970" height="270" width_o="970" height_o="270" data-src="https://freight.cargo.site/t/original/i/6db43cdc045f984f05e77b260e4b6dc1cb63f38ab9c17d203fe60d42b0f7a5ed/2022FF_INTERNAL_970x270_v2.gif" data-mid="174886681" border="0" 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data-src="https://freight.cargo.site/t/original/i/b140fef8ce831c65c0b4502e845d384ad04c25cefa436e91e2d04bf18db85c92/NYT_Food-Festival_9.jpg" data-mid="185264890" border="0" src="https://freight.cargo.site/w/1000/i/b140fef8ce831c65c0b4502e845d384ad04c25cefa436e91e2d04bf18db85c92/NYT_Food-Festival_9.jpg" /> <img width="1280" height="854" width_o="1280" height_o="854" data-src="https://freight.cargo.site/t/original/i/5747a0784e728cf78bfae76ccbb740f1c7ad1eaf91824a3c737e09fde08aadc2/FF_Post_Event_Gallery_01.png" data-mid="174888346" border="0" src="https://freight.cargo.site/w/1000/i/5747a0784e728cf78bfae76ccbb740f1c7ad1eaf91824a3c737e09fde08aadc2/FF_Post_Event_Gallery_01.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c30c415a345a18568dc296ad0b78fbf8071f885cb28517bfcdd92f934c15d1c/FF_ExperienceStories_BakeSale_Twitter_220803_Final.gif" data-mid="174891759" border="0" src="https://freight.cargo.site/w/1000/i/8c30c415a345a18568dc296ad0b78fbf8071f885cb28517bfcdd92f934c15d1c/FF_ExperienceStories_BakeSale_Twitter_220803_Final.gif" /> <img width="1170" height="2532" width_o="1170" height_o="2532" data-src="https://freight.cargo.site/t/original/i/b7e9f0eedf16d94be5ede7bb17cf810411f5f24ad348d373bc2711d97def504b/IMG_9893.PNG" data-mid="174893233" border="0" src="https://freight.cargo.site/w/1000/i/b7e9f0eedf16d94be5ede7bb17cf810411f5f24ad348d373bc2711d97def504b/IMG_9893.PNG" /> Prev Next New York Times:Food Festival New York, NYC2022—Art Direction, Print, Animation, Wayfinding, Email, Digital, Branding, Photography, Web, and Social — Yen-Wei LiuRamzi Husein Oscar SaylorMarissa DubinMatthew KaiserBase Design Photographer: Anisha Sisoda The sold-out 2022 New York Times food festival made a triumphant return after the success of its pre-pandemic predecessor. Visitors were treated to a variety of flavors, displays, and cooking demonstrations by renowned chefs and food writers. The festival's outstanding branding by Base Design has gave it a fun and welcoming atmosphere. Worked on the festival's digital and social media efforts, preserving the festival's welcome and positive vibe, and contributed to the success of the event. <img width="748" height="1080" width_o="748" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b85ae53a46931e9bff17014fc2b116777bcb79dc1cf5fd96850fc49428423dc/NYT_Food-Festival_2.png" data-mid="185264883" border="0" src="https://freight.cargo.site/w/748/i/1b85ae53a46931e9bff17014fc2b116777bcb79dc1cf5fd96850fc49428423dc/NYT_Food-Festival_2.png" /><img width="1687" height="1080" width_o="1687" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e150836bbc530af55b7933165834c73a579a3738785ec42fe5aa7052f5f6e50/NYT_Food-Festival_3.png" data-mid="185264884" border="0" src="https://freight.cargo.site/w/1000/i/7e150836bbc530af55b7933165834c73a579a3738785ec42fe5aa7052f5f6e50/NYT_Food-Festival_3.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b6a7cdc28107fe68f5b5859c38eb28faaf5c02d1aa3bf503a720eb9135240b37/NYT_Food-Festival_4.png" data-mid="185264885" border="0" src="https://freight.cargo.site/w/1000/i/b6a7cdc28107fe68f5b5859c38eb28faaf5c02d1aa3bf503a720eb9135240b37/NYT_Food-Festival_4.png" /><img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/85bb17e2f59db58fc9becdf965faafe3b3b2317588fcb10b6af6c416fde38982/NYT_Food-Festival_5.png" data-mid="185264886" border="0" src="https://freight.cargo.site/w/1000/i/85bb17e2f59db58fc9becdf965faafe3b3b2317588fcb10b6af6c416fde38982/NYT_Food-Festival_5.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c80f204babcecd8d230ee0ef732eedbe5f9d8077d4ccfe0a945f5cdce6169f1/NYT_Food-Festival_6.png.png" data-mid="185264887" border="0" src="https://freight.cargo.site/w/1000/i/5c80f204babcecd8d230ee0ef732eedbe5f9d8077d4ccfe0a945f5cdce6169f1/NYT_Food-Festival_6.png.png" /><img width="2800" height="1568" width_o="2800" height_o="1568" data-src="https://freight.cargo.site/t/original/i/d90797cd1aed464f2267d7716a47f47ad576138dfc3476ed232831916e6f661a/NYT_Food-Festival_8.jpg" data-mid="185264889" border="0" src="https://freight.cargo.site/w/1000/i/d90797cd1aed464f2267d7716a47f47ad576138dfc3476ed232831916e6f661a/NYT_Food-Festival_8.jpg" /><img width="2800" height="1568" width_o="2800" height_o="1568" data-src="https://freight.cargo.site/t/original/i/b140fef8ce831c65c0b4502e845d384ad04c25cefa436e91e2d04bf18db85c92/NYT_Food-Festival_9.jpg" data-mid="185264890" border="0" src="https://freight.cargo.site/w/1000/i/b140fef8ce831c65c0b4502e845d384ad04c25cefa436e91e2d04bf18db85c92/NYT_Food-Festival_9.jpg" />